Description
Unlock the science behind how people say “yes” and what drives human behavior with this free PDF of Influence: The Psychology of Persuasion by Dr. Robert Cialdini. This timeless bestseller introduces six core principles of influence—reciprocity, commitment, social proof, authority, liking, and scarcity—that marketers, business professionals, and everyday communicators can ethically use to shape decisions. Whether you’re leading a team or launching a brand, this essential guide helps you understand and apply psychological triggers that work.
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